Harry was the Cloud King – the innovator of cloud based IT solutions in the enterprise market.
Recently, he merged with MegaCloud, a lesser known US based company that had split from its parent company some time ago.
The new entity ‘MegaHarry’ is now notorious worldwide for their fresh approach and the press is going crazy about this merger, with photos of their stunning Data Centres plastered everywhere.
Despite the excitement, the real work starts now.
Can they sustain their image?
Will this freshen up clients’ attitudes to Data Centres?
Will they fall into the trap of trying to be all things to all people?
Will the merger survive the constant gaze of the world’s attention?
The truth is that the gloss will wear off and the need for reinvention and evangelical presentations will grow.
Traditionally, the presentations delivered by players in this market include:
A 96 year old company that is often racist and insults its clients.
A 92 year old company that pretty much says the same things, year in, year out.
A 69 year old company, whose CEO often changes suits mid-presentation and goes off on tangents.
MegaHarry now has a wonderful opportunity to bid farewell to the presentations we dread: the boring, overly technical, tedious drivel so often delivered in a monotone voice, trying to sound more important than they really are.
MegaHarry can now own the stage delighting the world with:
Rich, authentic stories of how people’s lives are affected, not just what they believe in.
Touches of humour, lightness, ease and connection, rather than earnest dissertations.
Personality and warmth, rather than the formality and over-controlled messaging of the past.
I’m sure you’ll join with me in wishing this happy merger every success.
We, the humble audience long to be swept up in the passion of the moment. We yearn to drink from the chalice of belief in their purpose.
Mostly though, we’re just sick and tired of being so bloody bored.
Elliot Epstein is a leading Pitch Consultant, Keynote Speaker, Corporate Sales, Negotiation and Presentation trainer who gets sales results rapidly. He has coached and trained high profile corporates globally in presenting, selling, negotiating and pitching. He has spoken at over 1500 conferences and workshops for leading companies such as HP, SEEK, Avaya, Hitachi , Asciano, Samsung and Lend Lease.
He is the author of # 1 International Best Seller ‘ Confessions of a Pitch Consultant‘ and is internationally renowned for ensuring sessions are engaging, interactive and relevant to winning business in competitive markets.
Elliot is based in Melbourne where he lives with his wife and two presenters.