Last week it was reported that the Bank of England had asked its staff to read and study Dr Seuss in an effort to get them to simplify their communication.

The world of sales, sales enablement and sales training suffers its own in-built jargonator which frankly, helps nobody.

So, with due admiration and sincere apologies to the late, great Theodor Seuss Geisel, here is my simplified ‘ Sales Cat In The Hat’.

The figures were down,

We did not know where to play.

Then we saw the Head frown,

And say,  ‘CxO is the way’.

We did not like it,

Not one little bit.

I mean, why would the CxO

Be keen on buying our sh*t?

The sales team and I did not know what to say

When the Head flew interstate for the day

Then Sally said ‘Wait, I know what to do’

And proceeded to tell us how to sell and to whom

‘Tell stories of heaps of real stuff that we’ve done

Of the magic, the glory and all of the fun’

Say ‘Look at me, look at me now’

Do you want to succeed, do you want to know how?

We’re not trying to sell you Thing One and Thing Two

We don’t want to scare you with something too new

But if you want to be truly admired by all

We have a secret that will have you enthralled.

Should we tell you about it?

Tell us, what should we do?

I mean, what would you do?

If your Board asked you.

Elliot Epstein is a leading Pitch Consultant, Keynote Speaker, Corporate Sales, Negotiation and Presentation trainer who gets sales results rapidly. He has coached and trained high profile corporates globally in presenting, selling, negotiating and pitching. He has spoken at over 1500 conferences and workshops for leading companies such as HP, SEEK, Avaya, Hitachi , Asciano, Samsung and Lend Lease.

He is internationally renowned for helping clients win business without the BS.

Elliot is based in Melbourne where he is busy, but not too busy for you.